RespiraMI

AS PART OF MY ACADEMIC PATH, I WORKED DIRECTLY WITH CRÉDIT AGRICOLE ON RESPIRAMI, A SUSTAINABILITY CAMPAIGN DEVELOPED WITH MY TEAM AND SELECTED AS ONE OF THE 3 WINNING PROJECTS, EARNING US AN INVITATION TO PRESENT AT THE COMPANY'S HEADQUARTERS. RESPIRAMI WAS CONCEIVED AS A GREEN EXHIBITION FOR MILAN'S ART WEEK 2026, HELD AT PARCO DELLA GUASTALLA FROM APRIL 1–6. THE CAMPAIGN POSITIONED CRÉDIT AGRICOLE AS A VOICE FOR URBAN SUSTAINABILITY THROUGH A FULLY INTEGRATED, MULTI-CHANNEL APPROACH: UNEXPECTED ARTISTIC INSTALLATIONS ACROSS MILAN'S ICONIC LOCATIONS, A BRANDED TRAM RUNNING THROUGH THE CITY, A DEDICATED AND VIRTUAL EXHIBITION SPACE, AND A COORDINATED DIGITAL CAMPAIGN ACROSS SOCIAL MEDIA AND DOOH PLACEMENTS. MY CONTRIBUTION SPANNED BOTH THE STRATEGIC AND CREATIVE SIDES: FROM SHAPING THE COMMUNICATION CONCEPT TO DESIGNING THE VISUAL IDENTITY AND ASSETS THAT BROUGHT THE CAMPAIGN TO LIFE ACROSS EVERY TOUCHPOINT.